If You Have A Website, Then You Need To Be Blogging Too
Kevin Sinclair September 1, 2007
If you conduct any business online or maintain a website to compliment your
offline business, then blogging is quickly becoming a mandatory part of your
future. And if you are not currently blogging, chances are after realizing
the potential of these traffic-enhancing goldmines, you soon will be!
Blogs, derived from the words "web log" were originally thought of
as simply online diaries a place for people to record their thoughts and inspirations.
At first, no one took blogging very seriously and these collections of online
thoughts were simply passed off by many as hobbies or creative outlets and
nothing more.
But then Google came along and started to recognize the unique and original
content that these trite little sites presented and the rules of the game suddenly
changed. After all, unique content is what makes the Google world go round,
and what better way to command the attention of Google than by creating a dynamic
environment with content that is solely your own.
At this stage, a whole new SEO world emerged and in the process, brought with
it traffic opportunities like never before. People began blogging on more than
what they had for dinner last night. They started to blog about new products,
exciting travel adventures and all things related to online commerce.
The evolution quickly continued and today, with RSS feeds, sites like pingoat
and many other content clearinghouses, blogging is big business and not to
be overlooked by hungry entrepreneurs looking to establish a web presence.
What currently makes blogging so attractive is the sheer speed with which blogs
and blog posts are able to get indexed in the search engines. It is a simple
matter of static versus dynamic and the search engines love the dynamic.
Let's take two different scenarios to see how traditional websites and blogs
differ in their index-ability:
Scenario One:
One person creates a website to advertise gardening products and services.
Each page of the site contains the traditional information about the company;
it's founders, the services they offer and the products they sell. Maybe, at
best, the site has articles and content that is updated with some small frequency
that are relevant to the avid gardener. When visitors arrive at the site, they
have the option of signing up for the company newsletter and receiving valuable
tips and new offerings.
In this scenario, the Webmaster or business owner will need to tend to many
SEO related tasks in order to get and maintain high search engine ranking for
a tight list of selected keywords related to the gardening niche. Not only
will this activity require great skill, it will also involve many hours to
achieve the intended results.
Scenario Two:
The same business owner as above also creates a blog to supplement their company
website. Now, instead of focusing on simply one set of tightly selected keywords,
the blog itself remains a broad overview of the gardening niche, while each
individual post reflects a drilled down topic within that same niche.
So when the business owner writes a blog post about the benefits of "organic
vegetable gardening in backyard containers," this individual post becomes
a keyword rich, targeted wonder and when indexed by the search engines has
a far greater opportunity to bringing highly targeted traffic to the blog based
upon that single post.
Through time, the blog expands with many similar posts that are targeted to
sub niches within the broader gardening niche and can even be categorized from
inside the blog structure itself. What has now been created in Google's eyes
is an extremely dynamic, naturally evolving site that is content rich and niche
specific.
When properly constructed and promoted, each time the business owner posts
to the blog, that individual post can get indexed in anywhere from two to twenty
four hours on average. This opportunity is far greater than any options available
at the static website.
Additionally, when the business owner endeavors to have a visitor signup for
a newsletter, further segmenting can occur and subscriber lists can be refined
and targeted. And because the blog is the front-end showcase to the original
website, each blog post has the opportunity to link back to specific and relevant
products at the main site.
When properly structured, blogs are the biggest SEO asset to a website that
currently exists. The wise business owner will recognize these benefits and
when implemented, will enjoy many opportunities that do not currently exist
with traditional websites alone.
Article Source: http://www.articlesbase.com/online-promotion-articles/if-you-have-a-website-then-you-need-to-be-blogging-too-207191.html
About the Author:
Discover Kevin Sinclair's system for
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